Newsletter Management
Recommended Service
For newsletter creation
and management, you won't find a better system anywhere than
Constant Contact. Constant Contact is a complete
newsletter management program where you can easily create
newsletters using one of their many excellent templates. You
can change colors, create your own content, and save the
template for easy updating the next time.
Constant Contact also
includes a spell checker (handy!) and also offers an excellent
preview function where you can easily see what the finished
newsletter will look like when received by your list. You
can even send a test mailing to yourself or a couple friends or
co-workers to check it over as a "sent" newsletter before you
send it out live to your entire list.
The best part is that the
distribution is automatic. You add your names to your
Constant Contact
database. You name your
list (and you can even have more than one.) Constant
Contact does all the list management. You simply add more
names as you go. When you're ready to send a
mailing, just click the list you want to mail to, set the
time you want the mailing to go out, and wait for your
newsletter to be delivered!
Delivery rates tend to be
much higher with Constant Contact than with other services or
by sending newsletters out on your own. Constant Contact
has a stellar industry reputation and is known for tolerating
no spam. Consequently, Constant Contact newsletters are
white listed by most ISPs and their deliverability is
excellent. (You do, however, still need to use good sense and
not put spammy type words in your subject line, and so forth --
doing so will definitely affect deliverability, even with
Constant Contact. Click here
for tips on avoiding Spam filters.)
You also get extensive
tracking information that lets you know how many have opened
your newsletter, how many clicked through on links within your
newsletter, how many were undeliverable (and why), and how many
have opted out. It's easy, efficient, and very
affordable.
Best yet, you can try Constant Contact
with a 60 Day Free
Trial. You'll get excellent
customer services even during the free trial. And, I
think you'll find out just how easy it is to stay connected
with your customers with polished and professional
newsletters. Give Constant Contact a try. I think you'll be
glad you did!
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