Marketing Consulting and
Management Services
See below for a brief
summary of services provided in areas
of:
Marketing Consulting
Internet Marketing
Small Business Marketing
Marketing
Consulting - by the project or by the hour, Karen
has consulted with clients having a wide variety of marketing
needs. Just some of the types of consulting Karen can assist
with include:
* Developing
or revising branding strategy
* Developing
or refining marketing plans
* Conducting a
"marketing audit" to determine current marketing
effectiveness
* Assisting
with situational marketing challenges when an
unbiased outside perspective may be helpful
Internet Marketing
Consulting - SEO, PPC, and online
marketing strategies
* Search
engine optimization (SEO) - helping clients optimize their web
pages for organic (non-paid) placement in the search
engines.
*
Pay-per-click marketing (PPC) - helping clients set up
efficient and affordable pay-per-click campaigns and establish
conversion metrics to monitor effectiveness.
* PPC ad copy
testing - writing ad versions to measure headline and copy
effectiveness
* Keyword
research - research to determine which keywords provide
the best potential for organic search engine optimization and
PPC placement based on search volume and keyword
competitiveness
* Internet
marketing strategy consulting - assisting clients determine the
best methods of promoting themselves online in accordance with
their goals and budget
* Optimized
online writing - writing of keyword optimized articles, press
releases, website copy, and other copy used online to maximize
organic search engine potential
* Website analysis - using a 5 point review to
analyze a website's current strengths, weaknesses, and
opportunities for enhancement
For more about online marketing strategies and services,
please visit our sister site www.ImpactOnlineMarketing.com.
Small Business Marketing
Consulting - meeting small business needs in
the following areas:
* Developing
or editing marketing plans
* Writing
or refining copy for print advertising and online
marketing
* Helping
clients develop market positioning
* Establishing
marketing budgets and expenditure allocations for optimal
ROI
* Assisting
clients develop free and low cost marketing tactics for maximum
impact and minimal expense
* Creating
tracking and measurement systems to monitor marketing
effectiveness and boost bottom line results
Contact Karen for further
information.
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