Marketing Consulting - by the project or by the hour. Karen has consulted with clients having a wide variety of marketing needs. Just some of the types of consulting Karen can assist with include:

* Developing or revising branding strategy

* Developing or refining a marketing plan

* Conducting a "marketing audit" to determine current marketing effectiveness

* Assisting with situational marketing projects when an outside perspective is helpful

Internet Marketing Consulting  - SEO, PPC, & other internet strategies 

* Search engine optimization (SEO) - helping clients optimize their web pages for organic (non-paid) placement in the search engines. 

* Pay-per-click marketing (PPC) - helping clients set up efficient and affordable pay-per-click campaigns and establish conversion metrics to monitor effectiveness.

* PPC ad copy testing - writing ad versions to measure headline and copy effectiveness

* Keyword research - research to determine which keywords provide the best potential for organic optimization and PPC placement

* Internet marketing strategy consulting - assisting clients determine the best methods of promoting themselves online in accordance with their goals and budget

* Article marketing - helping clients get site exposure through article marketing including writing of articles and promoting them through numerous online directories

* Press release writing and submission to attract publicity for your business and website

Small Business Marketing Consulting - meeting small business needs specifically

* Assisting with developing or refining marketing plans

* Developing or refining ad copy for print media

* Helping clients develop market positioning (and tag line copy to promote it)

* Establishing marketing budgets and allocations for optimal effectiveness

* Assisting clients develop free and low cost marketing tactics for their businesses

* Creating tracking systems and marketing measurement tools to track effectiveness and boost bottom line results

Contact Karen for further information.