Your Marketing Resource
for an Objective Perspective

With over twenty years of senior level marketing
leadership behind her, Karen Porter offers the
experience and expertise necessary to help tackle 
a wide variety of marketing challenges.

Welcome to the K Porter Marketing website. Most likely you're here because you have a need for outside marketing assistance. Perhaps it's a need to better define your marketing strategy. Perhaps it's a need to clarify new product or service opportunities, or address the needs of a changing market.  Whatever the marketing task at hand, it's likely that Karen Porter can assist. 

Karen's marketing background is diverse and robust. From teaching marketing at the university level, to heading marketing divisions of multi-million dollar organizations, to working with hundreds of small businesses on a consultative basis, Karen's tenure in the marketing profession has provided an excellent foundation for tackling a wide variety of marketing challenges, for businesses large and small.

Karen is available to assist in a variety of ways:

* Consulting projects -- to assist with product positioning, corporate branding, target market definition, marketing communication enhancement, qualitative research facilitation and summarization

* Web marketing consulting -- to analyze current strategies or manage online marketing -- SEO, PPC, and other online marketing reviews and management packages are available

* Small business marketing consulting -- to find cost-effective, integrated marketing solutions that meet the budget-challenged needs of small and micro-businesses

* Marketing workshops -- to help train non-marketers to better understand the breadth and scope of marketing and gain appreciation for its vital role in business success

* Marketing retreats -- to help management define marketing goals, objectives, strengths, weaknesses, and competitive opportunities in preparation for strategic refinement

* Expert witness testimony -- to provide marketing expertise in areas of marketing and advertising ethics, truth in advertising, misleading advertising, and related areas of marketing

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